City Harvest is a food rescue company which retrieves edible food that would otherwise go to waste.

These ads take the campaign to the source of the problem. First, by placing ads on trash bins. Then by using fruit-textured trash bags to drive home the idea.

This campaign won a merit award in the 2011 Internation Student "One Show". It was subsiquentially published in "The One Show", vol 33, page 390. ISBN13:978-0-929837-49-9